Q4 2020 Drawing & Coloring App Performance in Latin America

In the final quarter of 2020, the drawing and coloring app category saw diverse trends across the top-performing applications in Latin America, according to data from Sensor Tower. Here's a glimpse into how each app fared during this period.

Colorfy: Coloring Book Games experienced a slight decline in revenue, from around $7K in the last week of September to approximately $6K by the year's end. Downloads followed a similar trend, dropping from 28K to 20K, while weekly active users decreased from 92K to 71K.

Color by Number：Coloring Games saw its revenue rise modestly from $5.7K to $6.8K. The app's downloads peaked in late November with nearly 80K before settling at around 60K in the last week of December. Active users surged in November to 271K but later normalized to 234K.

For Pixel Art － Color by Number, revenue remained relatively stable, fluctuating around the $3K mark throughout the quarter. The app's downloads showed an impressive climb, starting at 154K and reaching nearly 300K by the end of December. Weekly active users increased from 1.5M to 1.8M, indicating strong engagement.

Polysphere: Art Puzzle 3D revealed a consistent revenue pattern, hovering around $2.4K. Downloads saw a significant spike in mid-November with over 92K but later dropped to 21K. Active users peaked at 140K in mid-November and then fell to 41K by December's close.

Lastly, Paint by Number: Coloring Game showed a steady revenue around $1.8K throughout the quarter. Downloads reached their zenith in mid-October at 9K and witnessed a decrease to 6.5K. The app's weekly active users rose from 7K to 13K in December, displaying a modest but positive trend.

For more detailed insights on app performance and trends, Sensor Tower's full analysis is available on their platform.